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Digital Marketing

Digital marketing

Connect what you offer to the people who need it.

Bring search, advertising, social and the website into one useful plan. RISPU helps clarify the offer, choose the channels and connect the work around an agreed business goal.

Discuss your project
One clear offer. Connected discovery paths.

01FIT & FOCUS

Start with the
actual friction.

  • Your marketing channels say different things about the same business.
  • You need to decide where to focus before adding more activity.
  • People find your business, but the next step is unclear.

02WHAT WE DO

The pieces.
The purpose.

Explore the scope. We agree the combination around your project.

01

Get Found by AI Search

Make the business, its expertise and its services understandable across traditional and AI-assisted discovery.

Explore this service
02

Google Ads

Connect search intent, approved ads and focused landing pages, with spending and measurement agreed first.

Explore this service
03

Social Media Marketing

Plan a recognizable message, useful content and a practical path from interest to enquiry.

Explore this service
04

Custom AI tools for marketing

Support repeatable research, organization or review tasks with bounded tools. People approve public claims and publication.

Explore this service
05

A–Z Marketing

Coordinate the selected channels, content, website and review points around a shared brief and priorities.

03WORKING TOGETHER

Clear scope.
Visible review.

What the work can produce

  • Audience, offer and channel priorities
  • An agreed content and campaign plan
  • Connected landing-page and enquiry journeys
  • A measurement plan and documented next steps

What we need to begin

  • An accurate offer and owner-approved claims
  • Permission to use brand assets and relevant account access
  • An agreed media budget where paid channels are included

A human checkpoint, not a hidden handoff.

You approve the message, channel scope, creative and any paid spend before activation. Later changes follow the same agreed boundaries.

The full approach

04A POSSIBLE APPLICATION

A clearer route from discovery to enquiry

Conceptual example — not a client case study

A service business could align its search pages, a focused ad campaign and a social content series around the same offer, then review enquiry quality rather than isolated activity totals.

  1. Understand
  2. Design & build
  3. Review & launch
  4. Improve

05BEFORE WE START

Good questions.
Straight answers.

Do we need every marketing channel?

No. The starting point is your audience, offer and current evidence. We agree a useful scope rather than adding channels to make a package look larger.

Are advertising costs included?

Media spend, provider subscriptions and delivery scope are discussed separately. No campaign is activated or budget increased without approval.

Can you work with our existing website and accounts?

Yes, subject to access, platform constraints and an initial review. Useful existing assets and account history should inform the plan.

A closer look

INSIGHTS

SEO vs GEO vs AI Visibility: What Businesses Actually Need in 2026

01 / 01

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  1. SearchIntel report for RISPU showing a baseline diagnostic and separate technical SEO, web visibility, memory recognition and website answerability measurements.Created and developed by Zaker Hussain Rasooli.

    Search intelligence software · IN DEVELOPMENT

    SearchIntel-ai

    A search-intelligence project that keeps model knowledge, controlled web search and first-party site answerability separate so their results can be interpreted in context.

    Role Created and developed by Zaker Hussain Rasooli.

    View project

A USEFUL FIRST CONVERSATION

What should work better?

Bring the goal, the current situation and the questions. We can define the next useful step together.

Start a project How we work